Wednesday, 30 January 2008

RyanAir's cowboy advertising

Anti-union airline RyanAir is in trouble with the Advertising Standards Authority (ASA) yet again. This time the ASA has told it to withdraw an advert promoting "hottest back to school fares" with a picture of a model dressed up as a schoolgirl.

The follows the ASA pulling RyanAir up for misleading claims about , bogus claims about Eurostar and talking bollox about carbon emissions made by the aviation industry.

They are clearly a serial offender when it comes down to misleading and inappropriate advertising. It would be interesting to see what, if anything, institutional shareholders think about it.

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